Marketing the Writings
Coleman Glenn | Friday, February 19, 2010 What would you do for the church with an unlimited budget? Coleman explores the possibilities for a massive, nation-wide advertising blitz.
Here's my vision: we make it our goal that over half of Americans know the name of Swedenborg and have some idea of who he was. How could we do this? I'm not sure. I know very little about marketing books. I haven't seen many television commercials or billboards for books. Advertising in magazines and newspapers seems to be a better avenue. Still, if we're operating with limitless funds, I think we could venture into billboards and TV commercials. We could arrange for translators to do book tours. I'm sure the Swedenborg Foundation does some of this already, but with more money it could expand to larger, more public places to advertise – the New York Times, Time magazine, billboards on I-95, a TV commercial at the Super Bowl.
Wondering about the inspiration for this article? Look up the New Church, which is based on the theological writings of Emanuel Swedenborg.